Linnea Good concert promotions timeline

People need to have seen and heard about the concert in a variety of ways for the information to really sink in:

Person-to-Person
Personal Conversations
Special Invitations
Campaign Promotions

In the Congregation:
Bulletin Announcements
Powerpoint Notices and Promos
Posters

In the Media:
Press Release & PSA (public service announcements)
Hearing Linnea’s music on the radio
Media interviews with Linnea

This Promotions Time Line is a suggestion. Please adjust according to your church and context. You know them best.

8-5 weeks before:
PSA to television and radio
announcements in your newsletter (using bits of Linnea's bio and your personal reflections)
church web site (with a link to Linnea’s, if you can)

4 weeks before:
bulletin announcement to other churches
invitations to other groups
announcement "A" in your own bulletin
posters distributed
e-mail Linnea mp3s to church e-mail list

3 weeks before:
press release to newspapers
bulletin announcement insert (full bulletin size with graphics)
email Linnea to arrange an interview with local radio or paper. Send them a media kit (Biographies, CD and Press Release)

2 weeks before:
verbal announcement in church
announcement ‘B’ in your bulletin
press release and photo to newspaper
Telephone Campaign

1 week before:
verbal announcement in church
announcement ‘C’ or repeat "A" or "B" in your bulletin

Promotions Checklist

Press releases
Newspapers
Radio stations
Television stations
Community cable
Presbytery/Synod/Conference/Diocesan office
Internet
Church web-site
Regional church web-site
Local arts organization

Posters
Grocery stores
Music stores
Coffee shops
Shopping centres
Community centres
Area churches
Telephone poles
Your church
Store windows

Bulletin Announcements
Your church
Area churches

Invitations
Area Youth groups
Board, Vestry or Council
Children's choirs
Women's groups
Area presbytery/synod/wider church reps
Girls' groups (CGIT)
Local ministers
Local choirs

"My goal was to make sure not one person could say by the end that they had not heard
Linnea Good was coming to our church!"

LG at LinneaGood.com