Selling tickets to your Linnea Good concert

When selling tickets: remember the Rule of Eleven:

11 people each sell 11 tickets.
If you tell one person, 11 others will hear about it.

Selling tickets is also very much about advertising. Don’t be surprised if you sell very few tickets in the first few weeks. The important part is making sure people know about the concert and enticing them to come. People go to concerts for 3 reasons:

they love the music
they want to support a good cause
SOMEONE ASKED THEM TO COME

1. Find 11 people in your congregation, each of whom will sell 11 tickets. Offer incentives such as a prize for the greatest sales or a free ticket to anyone who sells 10 or more tickets.

2. Find a key person in each of 11 area churches to sell tickets to their church.

3. Ask new (or old) members of your congregation to come. Assign their names to the ticket sellers; arrange to pick them up and sit with them at the concert.

4. Have a ticket sales table at coffee hour each week before the concert.

5. Have tickets available for sale in the church office, at committee meetings and other church gatherings. Keep a general sense of how many have sold. Leaving it a mystery till the end means no connections with your sellers - therefore less motivation to sell.

6. Sell tickets at the door.

7. Arrange transportation for those who cannot drive or go out alone.

8. Give church leaders 10 tickets to distribute to those who cannot purchase their own. Borealis will share the full subsidy for 10 individual tickets [Translation: Feel free to give away 10 tickets]. Further free tickets may be purchased by the church for give-aways. Please keep track of the extra freebies and pay for them. Complimentary media passes may additionally be given out by you or us.

9. Give tickets to groups; offer a prize for the best average sales!

Selling Ticket Prices Range (for most Canadian and American venues):
If you wish to alter this aspect of our contract you must consult with Borealis. Please note that we reserve the right to charge you what the ticket revenue would have been, if you choose to sell at a lower price than listed without consultation!:

Adults:	$10 - $12
Youth & Children:	$6 - $8
Family Rate:	$28 - $34
Group Rate (10+):	15% discount
Children under 6:	Free

Children’s Concert: We suggest a standard rate for all in attendance (suggested $8 a person)

Printing Tickets

Enclosed is a template to create your tickets. Retype the tickets with your information. Include on the ticket: date, time, price, location and contact telephone number. To make the stubs easier to tear, run them through a thread-less sewing machine. Number the tickets by hand or with a numerator.

A helpful hint: print or photocopy your tickets for Adults, Youth and Families on different coloured paper. This will help you keep track of how many of each type of ticket you have sold and be helpful in your accounting of the event.

The Importance of Selling Tickets:
Your contract requires that you sell tickets to the event. There are several reasons we include this as part of your agreement:

The biggest reason to sell tickets is that it greatly increases attendance.
From our experience across the country, “free” concerts have frequently have low attendance. The perception seems to be that “free” = “low quality”. This can be particularly true in an area where Linnea has not previously performed.
We are sharing ticket proceeds with you (and working within a budget that is surprisingly tight) and your fee covers no more than our expenses. Thus, Linnea relies on our 60/40 split and album sales for the tour income. Low attendance has a big impact on this. If you lower ticket prices (without consultation) this lowers Linnea’s share of ticket revenue. We reserve the right to charge the host our share of the equivalent in ticket proceeds at the regular price, if this happens.
We try to create “a level playing field” for all of the host organizations on the tour. If some choose to offer a free concert and the church in the next town is charging $12 per person, the perception could be that everyone will go to the free concert. This is upsetting for the people who have put so much work into hosting a concert.

Put another way: When the organizers say on concert day that they have "no idea how many people are coming", there is a very good chance that attendance will be low.

We understand, however, that some church communities have a successful history with, or church rules about, a “Free Will Offering” being taken up. If this is the case for your community, please contact us to make arrangements for this contingency, as it must be negotiated.

“Most tickets sell the week of the concert.”

Ticket Template

A ticket template for your use. This Excel document is a starter, into which you may write your own venue date, cost and contact info, etc.

Click to download a Linnea Good concert Ticket Template
(PC users Right Click / Mac users Control & Mouse Click)

LG at LinneaGood.com