If a Concert is a Fundraiser
Consult with us at Borealis if you wish the concert to be a fund-raiser. Linnea has a limited number of concerts each year to which she contributes by changing the fee arrangement with the host.
You will need a cause. Raising money to finance the deficit is depressing; raising money to buy a grand piano for the sanctuary or fund a well-building project overseas is exciting and people will support your efforts. Make sure everyone knows what the cause is.
Advertise it as a fund-raiser and raise your ticket prices. When people know it is a fund- raiser, they will be willing to pay a higher ticket price. When your intention is to raise money, your ticket price needs to reflect that; charge 15-20% higher than you usually would. It is sometimes possible to offer a tax receipt for the added amount. Consult Borealis about your plans, if you wish to re-negotiate our profit sharing arrangement and raise prices (making it still possible for those of limited means to attend).
Include a dinner with the concert, if you wish, and raise the prices. Having a dinner makes the evening into a bigger event, entices more people and raises more money.
Have a theme and co-ordinate your promotions around the theme.
Involve lots of people. The more people who are involved (baking, ushering, selling tickets, cooking, taking tickets, etc.) the more people will feel ownership of the concert – and your project.
Church leaders should have tickets to give to those who cannot pay. Borealis will join you in giving away 10 free or discounted tickets. The church may buy more to use as give-aways, after the first 10, if you wish.
Pre-events build excitement!Arrange for door prizes, giveaways, draws, surprises to build excitement. Linnea will contribute.Be creative and have fun!
A Conundrum with Fundraising
"I have been fascinated to watch how some fund-raisers take off and others don't, over the years. This is what I have seen: Musical fund-raiser concerts have often attempted to do two things. They have tried to introduce a singer-songwriter and her art to the community AND raise awareness and funds for a worthy cause. However, instead of accomplishing two things in one, it has actually seemed to cut in HALF the numbers of people who attend!
Why is this?
I don't think it is for lack of effort on the organizers' part or even because the artist is not quite well enough known. I have concluded that there is a curious confusion that goes on in the mind of the potential audience member when the two things are attempted in one. In the case of the first goal (introduce Linnea to the community), the organizer is effectively saying: 'Come to this event. It is for you. You will RECEIVE something great for yourself. ' In the case of the second goal (raise money for a worthy cause), the organizer is saying: 'Come to this event. It is for the people we want to benefit. You will GIVE something.'
It is possible that, when you put those two concepts together, they conflict. And unless you can address that conflict clearly, the vague confusion in the mind of the listener will simply cause them to not come.
Sometimes the 'worthy cause' is so well-supported by passionate people that it doesn't even matter who is coming to sing. Those fund-raisers work very well. In fact, it is important to say clearly to people that MUCH will be expected of them – lots of money! Lots of activity! Don't diminish how important the project is by suggesting that it will demand nothing of the participant, or that it really is to their own benefit.
Sometimes Linnea Good is so well-known in a community that it doesn't matter WHAT the project is. Those concerts work well, too. If, however, a primary goal is to introduce the music and person of Linnea Good to your community, let that be its only overt goal. You might decide that any proceeds you make from the concert will go toward a passionate project of your community, but it is probably best not to make it a second "pitch" for people to come to the concert.
"It's a team job, not an individual's."
"Have faith. If you build it they will come."